BA (Hons) Graphic Design: Advertising & Branding

The BA (Hons) Graphic Design: Advertising & Branding at The One Academy is designed for students who want to apply graphic design thinking to branding, advertising and contemporary communication. The programme develops core abilities in typography, layout, visual identity, concept development and design problem solving across both print and digital formats. Students also explore how advertising and branding agencies work, including areas such as strategy, campaign development, art direction, copywriting, pitching and the creation of brand identities. Project-based learning encourages research, experimentation, idea generation and professional execution, helping students respond to real design constraints and audience needs. The course is suited to learners who want to combine strong visual craft with strategic communication and build a portfolio that demonstrates how design can solve commercial, cultural and communication challenges.